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While technology and automation are becoming increasingly important in logistics, human resources remain vital in warehouse operations. Labor is a top operating cost and companies are focused on increasing employee productivity. Gamification, a new approach for increasing staff performance, applies game mechanics into non-gaming processes to drive business goals.
Gamification doesn’t necessarily mean playing a game. It simply means adding elements of game playing (e.g. point scoring, competition, rules of play) into tasks and processes that involve employees. Using leaderboards, performance levels, performance measurement, rewards and recognition can all enhance performance and even sustainability.
The six big benefits of gamification
Gamification is being used successfully in many industries, including logistics. Our redPILOT software enables gamification, which can be used in any process to improve performance, establish closer ties with the organization and bolster commitment among teams. Here’s how gamification delivers six sizable benefits to the companies that use it.
- Increase engagement by incentivizing improvements in desired behaviors.
- Reward performance with individual and team awards.
- Recognize achievement with leaderboards and performance levels.
- Motivate workers to improve performance with performance measurement and individual feedback.
- Identify where additional training is needed by collecting data on individual behavior and performance.
- Challenge workers with friendly competitions. If an employee sees that they or their team could be at the top of the leaderboard, they are likely to maintain or increase their effort.
